About Claire Jarrett
I've been working in Google Ads since 2007 — before it was even called Google Ads. Back then it was AdWords, and I was the first person in Europe to launch Google Ads training courses, recorded to DVD in 2008. That feels like a lifetime ago now.
Since then, I've helped thousands of business owners and CEOs go from poor ROAS to predictable, scalable results. I run a consultancy, not an agency — which means you work directly with me and my senior team, not a junior account manager who's learning on your budget.
Today, my focus is professional service businesses: law firms, healthcare providers, financial advisors, and B2B companies who need qualified leads from people already searching for what they offer. Not more noise. Not more complexity. Just results without chaos.
19+ years of Google Ads experience
6
Published books
Including Rapid Google Ads Success, which hit Amazon bestseller status with every edition. The 4th edition launched in 2025.
30+
Active clients
Professional service businesses across the US, UK, Canada, and Australia — primarily lawyers, healthcare, and B2B.
Google Partner
Certified Google Partner — meeting Google's requirements for performance, spend, and certification.
1st
In Europe
The first person to launch Google Ads training in Europe. What started as DVD courses in 2008 evolved into the consultancy I run today.
🎙️
Podcast host
Clicks & Clarity with Claire — real talk about Google Ads, AI in marketing, and building a business that works for you.
⭐
Client reviews
Consistently rated by clients on Trustpilot and Google. Real results, real feedback — no cherry-picked testimonials.
How I work
I'm not for everyone, and I'm upfront about that. I work with professional service businesses who are serious about growth — not startups chasing vanity metrics or businesses looking for someone to blame when things don't work out.
When we work together, here's what you can expect:
Direct access to senior expertise
Your account is managed by me and Kevin McCaul, my Head of PPC with 4+ years at Jarrett Digital. You'll never be passed to a junior who's learning on your budget.
Strategy first, tactics second
We don't just run campaigns — we understand your business, your market, and your competitors before writing a single ad. The technical work follows the strategy, not the other way round.
Complete transparency
You'll always know exactly what we're doing and why. No agency sales speak. No hiding behind jargon. If something isn't working, I'll tell you — and I'll tell you what we're doing about it.
Results without chaos
Our clients don't want to spend their lives on sales calls or managing endless outreach. They want qualified leads from people already searching for what they offer. That's what we build.
Industries I specialise in
Over 19 years, I've developed deep expertise in specific verticals. This matters because every industry has different keyword economics, compliance requirements, and competitive dynamics. What works for an e-commerce brand will fail for a law firm.
Law firms
Family law, personal injury, immigration, estate planning
Healthcare
Dentists, therapists, specialist clinics, private practices
B2B professional services
Consultancies, financial advisors, SaaS companies
Home services
Locksmiths, plumbers, electricians, contractors
Property & real estate
Estate agents, property management, construction
Education & training
Online courses, professional development, coaching
Are any of these challenges holding your business back?
- ✕Spending too much time or money on your Google Ads with poor ROI?
- ✕Not sure which elements of your advertising are generating the best leads?
- ✕Struggling to get Google Ads, Facebook Ads, LinkedIn, and Analytics working together?
- ✕Fed up with agency sales speak and still being "in the dark" about how your account is performing?
- ✕Had a bad experience with a previous agency or consultant who overpromised and underdelivered?
What would the future of your business look like if I helped you to:
Increase profits
Significantly increase sales from your marketing channels and discover how to get the best from each.
Cut wasted spend
Reduce wasted spend and ensure that you know how to track your leads effectively. Every penny accountable.
Build predictable lead flow
Use my expert systems and support to give you a substantially increased ROI with consistency you can plan around.
Get your time back
My team and I personally oversee and manage the account — so you can focus on running your business, not your ads.
Published author
I've written six books on Google Ads and digital marketing, including Rapid Google Ads Success — which has hit Amazon bestseller status with every edition since its first release.
The books cover everything from setting up your first campaign to advanced strategies for scaling professional service businesses. They're written in plain English, not textbook jargon — because if I can't explain something simply, I probably don't understand it well enough myself.
The latest 4th edition was released in 2025 and covers the most recent changes to Google Ads, including AI-powered campaigns, Performance Max, and the shifting landscape of search.
Get the Book
Ready to see what's possible?
Start with a free Google Ads audit — and let's explore how to build a lead generation system you can trust.