Claire Jarrett — Expert Digital Marketing & PPC Services
Work directly with Claire Jarrett, a Google Ads expert and trusted PPC consultant helping businesses scale their leads without chaos.
19+
Years Experience
30+
Active Clients
6
Books Published
Expert Consultant
My team and I will deliver top-performing Google Ads campaigns
Author & Trainer
Let's get Google Ads working together
Google Ads Consultant
Need hands-on strategic guidance? Discover how our Google Ads Consultant service can help you eliminate wasted spend and scale qualified leads.
PPC Consultant
Looking for clarity on your pay-per-click strategy? See why businesses choose Claire Jarrett as their PPC Consultant.
Google Ads Expert
As an author, trainer, and Google Ads Expert, Claire has worked with CEOs worldwide to optimize campaigns and scale with confidence.
Fed up with Sub-Standard Google Ads performance?
If your Google Ads campaigns aren't performing — this can be down to a number of reasons.
Here are just a few of the mistakes I see in the Google Ads accounts I audit:
Poor choice of keywords
Are the keywords you're bidding upon "buying keywords"? Or is it possible that you're wasting your budget on keywords that are unlikely to convert into buyers?
Failure to track leads via Conversion tracking
Every action a prospect can take on your website should be tracked. Phone calls, web form submissions, appointment bookings — they all need to be tracked.
Low Quality Score
This metric between 1 and 10 is awarded by Google to every single keyword. A lower score means you will pay more for every single click.
Failing to add negative keywords
Your list should contain at least 500 negative keywords with more being added weekly. The proper use of negative keywords will increase Click Through Rate and quality score.
Failure to retarget traffic correctly
Did you know that it's possible to retarget your Google Ads traffic across Facebook, Instagram, LinkedIn, Twitter, and YouTube, all for just a couple of pounds or dollars per day?
Allowing Google to run the show
Google's automation is taking over, and you may not even realise it. Google even creates ads for you if you haven't turned off this feature.
